Its sometimes so difficult to understand why a particular ad.is being made.That is the goal that the brand wants to achieve through the ad.?
Well,while tuning the channels one recent ad. caught my notice.Amir Khan and Incredible India.I quite liked the ad, some how Amir seems quite credible. He seems real and credible on election ads too when we appealed for vote.
But few ads. I see and fail to understand the message...they seem to be so confusing.Once I have heard that there is no good ad or bad ad. But I doubt.Its all about conveying the right message to the right TG. For an example, we see SRK using some cool oil or cool talc to be relieved from this scorching summer, I feel like laughing out loud. Does he ever even used any of them?Or after his stardom has he ever experienced heat?Im sure King Khan is always surrounded by AC - the real one,not the oil or talc.
In fact most of the celeb brand ambassadors seem so fake, we can not connect the brand with the celebs.Why only SRK,does it at all seem credible seeing Badshah of Bollywood using the thanda thanda Rs 10 oil?And Katrina Kaif sensually sipping in a mango drink...does the beautiful figure conscious actress has ever tasted it?and how come a mango drink becomes sensual?There are so many stupid ads, Once I got confused with an ad which I thought to be vulgar and seemed a contraceptive ad which was not, it was for some ordinary FMCG ad.
And the recent trend to change the brand ambassadors with their fame and popularity. So every year we see new faces for one brand.
I used to like Surf's ad..faintly can remember Lalita ji whom we could connect to a detergent powder. Imagine, what if the creative team uses a very glamorous super model or heroine for a detergent soap's ad? will be hilarious for sure like we can see the glamorous Karishma Kapoor's face for some mass atta brand.
There are hundreds such ads where celebs are used so blindly just because they are popular and people love seeing them. But at the end of the day will be product be sold due to that ad?May be by creating some controversy brands can have a better recall value but that can be negative too. Probably the creative minds use the celebs in a better way.
I really appreciate the Vodafone ads - awesome. So as Happydent ads too. They are excellent and superb from the creative point of view.
Consumers will anyways buy what they want - no celeb can convince them be it anyone. They are smart enough to invest their hard earn money wisely & just not follow the heart throbs' or their favourite stars' words even if its a 10 Rs. oil or chocolate or cola drink.Celebs are required but not everywhere, they are loosing their face value gradually.
Yes, ads give us information, awareness but do celebs really be needed for that?or people prefer a common face whom we all can connect to?
The debate and examples can go endless...
Well,while tuning the channels one recent ad. caught my notice.Amir Khan and Incredible India.I quite liked the ad, some how Amir seems quite credible. He seems real and credible on election ads too when we appealed for vote.
But few ads. I see and fail to understand the message...they seem to be so confusing.Once I have heard that there is no good ad or bad ad. But I doubt.Its all about conveying the right message to the right TG. For an example, we see SRK using some cool oil or cool talc to be relieved from this scorching summer, I feel like laughing out loud. Does he ever even used any of them?Or after his stardom has he ever experienced heat?Im sure King Khan is always surrounded by AC - the real one,not the oil or talc.
In fact most of the celeb brand ambassadors seem so fake, we can not connect the brand with the celebs.Why only SRK,does it at all seem credible seeing Badshah of Bollywood using the thanda thanda Rs 10 oil?And Katrina Kaif sensually sipping in a mango drink...does the beautiful figure conscious actress has ever tasted it?and how come a mango drink becomes sensual?There are so many stupid ads, Once I got confused with an ad which I thought to be vulgar and seemed a contraceptive ad which was not, it was for some ordinary FMCG ad.
And the recent trend to change the brand ambassadors with their fame and popularity. So every year we see new faces for one brand.
I used to like Surf's ad..faintly can remember Lalita ji whom we could connect to a detergent powder. Imagine, what if the creative team uses a very glamorous super model or heroine for a detergent soap's ad? will be hilarious for sure like we can see the glamorous Karishma Kapoor's face for some mass atta brand.
There are hundreds such ads where celebs are used so blindly just because they are popular and people love seeing them. But at the end of the day will be product be sold due to that ad?May be by creating some controversy brands can have a better recall value but that can be negative too. Probably the creative minds use the celebs in a better way.
I really appreciate the Vodafone ads - awesome. So as Happydent ads too. They are excellent and superb from the creative point of view.
Consumers will anyways buy what they want - no celeb can convince them be it anyone. They are smart enough to invest their hard earn money wisely & just not follow the heart throbs' or their favourite stars' words even if its a 10 Rs. oil or chocolate or cola drink.Celebs are required but not everywhere, they are loosing their face value gradually.
Yes, ads give us information, awareness but do celebs really be needed for that?or people prefer a common face whom we all can connect to?
The debate and examples can go endless...
5 comments:
Celebs are perhaps needed for products of the mass category as a quick & easy image boost (After all there isn't much substantial to project for a 10Rs hair oil etc.)
Moreover these products are targeted at the lower end of the population (goda public) most of whom are incapable of comprehending anything subtle (though their aspirations have risen)
The Lalitaji ad may have worked in the 80s but due to the aspirational factor today's housewives (even the plain Jane ones) would rather want to identify with a Juhi Chawla than some 'bahenji'.
(frankly i abhorred the Lalitaji add even then even though my mom seemed to like it :))
An ad that i've really liked in recent times is the KEI (wires & cables) ad featuring slum/footpath dwellers - a mother & son.
It's the first time i've seen the use of the proletariat in what is a premium category product & brings out it's quality factor beautifully - through a touching, emotional & humane anecdote.
The ad used to be shown during the IPL breaks & it kind of jolted you - bringing you back from the razzmatazz of billion $ popcorn cricket entertainment to the harsh realities of life in the 3rd world.
Ads seduce more than they inform It's in fact the most prevalent form of seduction :)
[I was checking out the formulation of a so-called (& advertised) herbal hair colour recently & it happened to contain copious qty of ammonia & peroxides So much for information thru ads.]
Cool I madly loved the views you have shared.you are absolutely right and yes i love it when you said "Ads seduce more than they inform It's in fact the most prevalent form of seduction "
Agreed.
Bravo!!!
My pleasure Mou And the credit for the opportunity goes to you.
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