I look back to look if you are looking back…
Vast emptiness spreads all over my senses
As you are gone…
I close my eyes to hide the agony flowing down
My senses go numb
My heart cries loud within
my voice too frail to call you once
How I wish I could stop you …
I could take away the moments
The moments of togetherness
The moments of love
The moments of dreams
The moments of taking vows together
The moments of holding hands
The moments of walking together
And the moments of sharing the breaths
How I wish I could take my life that you took away
I am left frozen and forlorn
How I wish I could hear my heart beating again
And my eyes sparking with bundle of dreams
How I wish I could paint my world with colours again
And fly the kite high on the sky again
I gaze your steps going a long way keeping me behind
How I wish I could harmonize my steps with yours
And walk together
How I wish I could make you look back
And make you witness the excruciating storm within
The storm is turning me into debris of scattered feelings
And I still look back to look if you are looking back…

Celebs and Ads

Its sometimes so difficult to understand why a particular ad.is being made.That is the goal that the brand wants to achieve through the ad.?

Well,while tuning the channels one recent ad. caught my notice.Amir Khan and Incredible India.I quite liked the ad, some how Amir seems quite credible. He seems real and credible on election ads too when we appealed for vote.

But few ads. I see and fail to understand the message...they seem to be so confusing.Once I have heard that there is no good ad or bad ad. But I doubt.Its all about conveying the right message to the right TG. For an example, we see SRK using some cool oil or cool talc to be relieved from this scorching summer, I feel like laughing out loud. Does he ever even used any of them?Or after his stardom has he ever experienced heat?Im sure King Khan is always surrounded by AC - the real one,not the oil or talc.

In fact most of the celeb brand ambassadors seem so fake, we can not connect the brand with the celebs.Why only SRK,does it at all seem credible seeing Badshah of Bollywood using the thanda thanda Rs 10 oil?And Katrina Kaif sensually sipping in a mango drink...does the beautiful figure conscious actress has ever tasted it?and how come a mango drink becomes sensual?There are so many stupid ads, Once I got confused with an ad which I thought to be vulgar and seemed a contraceptive ad which was not, it was for some ordinary FMCG ad.

And the recent trend to change the brand ambassadors with their fame and popularity. So every year we see new faces for one brand.

I used to like Surf's ad..faintly can remember Lalita ji whom we could connect to a detergent powder. Imagine, what if the creative team uses a very glamorous super model or heroine for a detergent soap's ad? will be hilarious for sure like we can see the glamorous Karishma Kapoor's face for some mass atta brand.

There are hundreds such ads where celebs are used so blindly just because they are popular and people love seeing them. But at the end of the day will be product be sold due to that ad?May be by creating some controversy brands can have a better recall value but that can be negative too. Probably the creative minds use the celebs in a better way.

I really appreciate the Vodafone ads - awesome. So as Happydent ads too. They are excellent and superb from the creative point of view.

Consumers will anyways buy what they want - no celeb can convince them be it anyone. They are smart enough to invest their hard earn money wisely & just not follow the heart throbs' or their favourite stars' words even if its a 10 Rs. oil or chocolate or cola drink.Celebs are required but not everywhere, they are loosing their face value gradually.

Yes, ads give us information, awareness but do celebs really be needed for that?or people prefer a common face whom we all can connect to?

The debate and examples can go endless...