An Ad and the communication

I don't watch TV much but yes these days ( actually from last few months) Balika Vadhu in Colors have been playing an indispensable part in my life at 8pm. I like the programme a lot. But will talk about it in some other post.

Today I just could not stop myself but saying ' disgusting' after seeing that ad. Its a leading mobile service provider who has cut down its SMS rate. It shows two friends / buddies sitting / standing / being just next to each other and yet they are talking over SMS. Hello!!!! Give me a break!! Is it what technology is trying to do in our lives? Does it make two friends sitting just next to each other and chit chatting over a small tech box! Sitting miles away using the small box called mobile, sending 'sweet nothing' SMS makes sense but when together can not we just use our mouth and verbal ability? Or tech makes us so incapable that we forget to talk! Then a day will come when we will use buttons / key pads to even shed a tear while departing with the most important relation of our lives or smiling on the happiest moment of our lives.

I loved so many ads from the same company - which are cute, creative, nice and make us feel good, But where the creativity of ad agencies are dying? Or is this the proper way to communicate? Ads which have huge impact on today's youth and kids, what kind of information are such ads conveying? Are not they just trying to even stretch the distance which is already there. We almost have forgotten to visit our relations on festivals, now all regards,hello,love,wishes are conveyed through SMS. its not so expensive. But what about the gap we are creating among ourselves? We are going away from our selves, our loved ones. How many of us talk over dinner? Most of us keep busy watching the favourite soaps at prime time during dinner - all popped out eyes and excitement and we forget may be there is someone at home, in friend circle who may be is waiting to say something or hear something. We talk so much on communication but how many of us are in touch with our old grand parents who are probably staying far away? or maternal aunts? or may be some sisters or brothers of a distant relation? or even a friend??

I am not completely blaming the tech age but to us as a whole and if agencies encourage youth to talk over SMS even when they are sitting together, I must say, we need to be worried about the next gen.